Your Data is My Business
Industry
Information & Technology
Services
Strategy & Positioning
CSR Campaign
Social Media Awareness
Brand Collaboration
Data Breaches are a global concern. The average data security breach takes less time to pull off than it does to prepare a cup of coffee. In fact, 93% of successful data breaches occur in less than one minute.
Users generate loads of data when online. This is not only data explicitly entered by the user, but also numerous statistics on user behaviour: sites visited, links clicked, and search terms entered in order to make decisions about the user.
Challenge
People are unaware of how their private data is consumed by multinationals for business activities.
Approach
Don’t STOP using the benefits of the Internet, but be more mindful about what people put out on the internet.
Process
#PrivacyModeOn
There are so many people all across the world that still don’t realise and are aware of what companies do with their private data and how it is sold and made business upon.
This campaign educates and informs people as to the usage of their data without their consent or disguised consent.
#KnowYourData
The majority of people do not realize how their data could be misused and misinterpreted by businesses for their own profit. This second campaign is bold and defines that it’s okay to laugh at fruits being sex objects but what if it’s your own personal data instead?
The audience isn’t informed to stop using the benefits of the Internet but realize and be more mindful about how they use the Internet.
