rcloud.io – Ria Jain

One Cloud, Endless Possibilities

Industry

Information & Technology

Services

Brand Narrative
Strategy & Positioning
Brand Identity
Brand Communication

rcloud.io provides the best of its services which are cost-efficient and eliminate the capital expense. It provides self-service and on-demand services within minutes that not only increase productivity and performance through secure data centres but give an ability to scale elastically, right when it is needed and from the right geographic location.

Challenge

A tech-startup that provides a global cloud service platform with a holistic brand system that is instantly recognizable. A service offers safer, protective and flexible resources for different economies of scale.

Approach

Harnessing the power of a minimal yet systematic approach into developing the entire brand

Process

Creating a system

The layouts and composition are as unique to the brand as the logo. All compositions are created from the parts of the logo. As this is a technological brand, a 2-column system is created between all stationery and collaterals to build a simple yet functional system that to the overall brand essence.