He’s an effortless flirt

Industry
Beauty & Grooming
Services
Brand Narrative
Strategy & Positioning
Brand Sub Identity
Brand Packaging
Brand Launch
Marico Limited is one of India’s leading consumer products companies operating in the beauty and wellness space. Currently present in 25 countries, Marico’s India business markets household brands such as Parachute, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive among others that add value to the life of 1 in every 3 Indians. Set Wet, a male grooming master brand of Marico Industries, has always played to win. It revels in changing norms, uncovering new ways to play and taking users on a journey never to be forgotten.
Challenge
With a change in brand outlook, Set Wet wanted to relaunch across India as an ideal male grooming brand.
Approach
Create a new product segment called “Set Wet Aqua Gel,” an aloe-enriched, ultra-lightweight formula for everyday hairstyling.
Process







