Brand Packaging Strategy & Positioning Brand Communication
The Venus Regimen Kit has the limited-edition Alicia Souza x Gillette Venus pouch, made of beautiful synthetic leather. It’s super easy to carry all your knick-knack beauty stuff in. Also, the Venus Regimen Pack is an all-in-one pack which consists of the Venus refillable handle, 3 refills and Venus Sensitive Skin Gel, the ideal experience for smooth glowing skin.
Challenge
Re-designing the kit while keeping the limited-edition Alicia Souza artwork on the forefront
Approach
Harnessing the power of Alicia Souza style, artwork, and assets across the kit
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